PRICE
AUTHOR
Amanda Bracks, Derek Barton & Luke Carlson
ACCREDITATION
DURATION
Course Type
Course Overview
Building a strong fitness business is about more than just passion for your craft – you need plans, strategies, and proven tactics for success.
You’re a master of your craft, you love helping others, and, in the form of your fitness business, you’ve got the perfect vehicle to change people’s lives while shaping your own. But successful businesses don’t just happen. You have to create and share a compelling message, lead your potential customers to the right products and services, and drive performance across the many and varied parts of your business.
Whether you’re just embarking on the journey of starting your fitness business or already at the helm of one, learn to build your brand, business and boost your bottom line with the Fitness Mastery Series.
Video 1: 20 Tips to accelerated business growth by Amanda Bracks
Join Amanda, and learn how to drive leads to your personal training, fitness or leisure business, maximise your marketing channels and improve your sales skills.
Video 2: What’s Your Story? By Derek Barton
Derek explores why everyone in your business needs to be armed with the same clear and relevant narrative, and reveals why every medium you use to reach customers, from print to social media, must carry the same consistent message.
Video 3: A Tactical Approach for Driving PT Revenue by Luke Carlson
Personal and group training is the largest non-dues revenue driver in the fitness industry. Luke goes beyond simple theories to delineate the tactical components of building an iconic personal training department that will drive your business forward.
Learning Outcomes
- Learn to create a compelling marketing plan that drives customers to your business
- Uncover ways to use different marketing channels to generate qualified leads
- Discover how to convert leads into full paying customers, without relying on heavy discounting
- Learn how to tell your business story
- Discover myriad tools centred on process, people, culture, and sales which collectively contribute to a robust personal training department
- Learn and apply take-away tips that can be immediately implemented to drive your club’s bottom line.
About the Authors
Amanda Bracks
Amanda is an international speaker, trainer and business consultant training thousands around the world in fitness sales and lead generation. The author of two sales and marketing books, she has sold over 21,000 memberships and 1,000 PT packages. Amanda has received many accolades, including NSW fitness manager of the year and Australian Club of the Year.
Derek Barton
Derek is the President & CEO of Barton Productions, a marketing consulting company that helps its clients become more valuable and meaningful by differentiating themselves from competitors through improved branding, advertising and customer service. He has helped build several international brands, including Gold’s Gym, both of which were featured in America’s Greatest Brands book back in 2005. His passion and love for public speaking along with his unique brand of humour and story-telling has made him a popular speaker throughout the world.
Luke Carlson
Luke is the founder and CEO of Discover Strength personal training in Minneapolis, USA. Discover Strength’s three studios are among the highest volume/revenue training facilities in the country. An American College of Sports Medicine (ACSM) certified exercise physiologist with a Masters degree in kinesiology from the University of Minnesota, Luke is also a sought-after speaker to businesses and leaders in a variety of industries.
Pre-requisites
N/A
Access Period
CEC Expiry Date: 21/09/2025. In order to obtain AusActive CECs, this course must be completed by the CEC Expiry Date.