An Introduction to Creating Effective Social Media Content


    AU $7


    Jonathon Ray




    1 HOURS

    Course Type

    Network Original

    Course Overview

    Social media changed the world and it also changed how health and fitness is portrayed and promoted among the general population.

    It’s time to stop winging it and get to grips with the basics of using social media for your fitness business – a very different proposition to using social media for personal purposes.

    Content is the lifeblood of social media. What you put out into the world defines how your business is perceived, so it’s important to get it right. In this short course, discover what to post, and where and when to post it in order to reach your ideal audience and prospective clients.

    Learning Outcomes

    • Social media’s place in the fitness industry
    • Different types of content 
    • Online coaching and programs
    • Distribution
    • Creating a funnel effect

    About the Author

    An educator with the Australian Institute of Fitness (AIF), Jonathon Ray holds a bachelor’s degree in Sport & Exercise Science. During his career, he has worked in the arenas of competitive gymnastics, personal training, powerlifting and education.

    During his time in gymnastics he ran a Men’s Artistic Gymnastics Levels squad and worked with the Royal Deaf & Blind Institute and the Minimbah Care Unit to deliver gymnastics programs to special needs populations.

    While managing a boutique fitness facility, Jono honed his social media skills to effectively market the business. 




    Access Period

    CEC Expiry Date: 04/11/2024. In order to obtain AusActive CECs, this course must be completed by the CEC Expiry Date.

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